Task: Create something for social media that would promote Private Brand Nuts and the theme of Basketball/March Madness.Brainstorming: We threw around ideas ranging from beauty shots of the product packaging to a giveaway, etcs. As I thought about how to incorporate basketball into the picture, I thought back to my childhood and a game that I played that involved tiny toy basketballs and flipping them into the hoop. I conceptualized a video that would use the nuts as the basketballs to make the end result fun and fulfill the task.
Result: I was the production assistant for the video. The video received high views, great user engagement, and earned a 2017 Bronze Telly Award in the Commercials/Marketing category.
“It’s March again. Go nuts this year. As nuts as you want with Harris Teeter’s wide selection of delicious snacking favorites.”