The Discover campaign was my first large campaign at Harris Teeter. Its purpose was to promote Harris Teeter brands through seven different food experiences. I was responsible for creating the digital ads, and also for making the accompanying landing page for the campaign. Each food experience was given its own color scheme, which I used to brand them individually, while using consistent placement and styling to tie the overall campaign together. The landing page was used to promote the recipe and video of each experience as well as to direct customers to the store locator so that they could buy the ingredients that they would need for the recipes at their local Harris Teeter.