I redesigned the email that is sent to the customers of our Superflagship stores. I researched other competitor emails and various email design styles. Based on internal feedback, a layout that could be both 1 or 2 columns was decided on. Each email contains a simple, but effective, header and footer that showcase the store location and beauty shot. The content of the email contains a purposeful combination of imagery and typography to obtain the users attention and emphasize the key information for them. The final design is simple, yet interesting and is able to properly promote a variety of events and specials.