We were given the objective of promoting Harris Teeter’s private label brand nuts and tying them to March Madness on the HT social channels. I conceptualized a video that would incorporate the nuts as basketballs to make the idea more engaging. I was also the production assistant for the video. The video received high views, great user engagement, and earned a 2017 Bronze Telly Award in the Commercials/Marketing category.
“It’s March again. Go nuts this year. As nuts as you want with Harris Teeter’s wide selection of delicious snacking favorites.”