Problem: The email that was sent to the customers of the Superflagship stores needed to be redesigned.
Process: I researched other competitor emails and various email design styles. Based on internal feedback, a layout that could be varied between 1 and 2 columns was decided on.
Result: Each email contained a simple header and footer that showcased the store location and beauty shot. The content of the email contained a purposeful combination of imagery and typography to obtain the users attention and emphasize the key information. The final design was simple, but was able to promote a variety of events and specials.