Email Design – Superflagship Email

Problem: The email that was sent to the customers of the Superflagship stores needed to be redesigned.

Process: I researched other competitor emails and various email design styles.  Based on internal feedback, a layout that could be varied between 1 and 2 columns was decided on.

Result: Each email contained a simple header and footer that showcased the store location and beauty shot.  The content of the email contained a purposeful combination of imagery and typography to obtain the users attention and emphasize the key information.  The final design was simple, but was able to promote a variety of events and specials.